HarvestIQ Website Design & Rebrand

Project Overview

HarvestIQ, a FinTech company, needed a website following the acquisition of another company. The goal was to create a modern, cohesive online presence that aligned with HarvestIQ’s brand identity while integrating elements from the acquired company.

My Role

As the sole designer, I was responsible for the website’s UX/UI design, branding, and visual direction. I collaborated closely with the sales and marketing director to ensure the design aligned with business objectives and effectively communicated HarvestIQ’s value proposition. I created new vector graphics to show a more simplified view of portal features that can be re-used across the site.

Design Approach

• Rebranding Strategy – Developed a new visual identity that blended elements of both companies while emphasizing HarvestIQ’s core brand values.
• Modern, FinTech-Inspired Aesthetic – Clean typography, structured layouts, and a professional yet approachable color palette.
• Interactive & Engaging – Implemented animations to enhance user experience and guide visitors through key content seamlessly.

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‍Outcome

The final website successfully established HarvestIQ’s rebranded identity, providing a seamless and engaging user experience. The design effectively positioned the company within the FinTech space, supporting both marketing and sales efforts.

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